Marketing and Sales rarely agree on lead quality — until AI demos enter the picture. Here's how you can unite both teams.

Using demo analytics to prioritize MQLs

No more guessing who’s a hot lead. See exactly who engaged with what demo path, how long they stayed, and what they clicked.

Triggering personalized follow-up workflows

Route high-intent demo viewers into tailored sequences. Use tools like HubSpot or Salesforce to assign next steps based on demo behavior.

Auto-routing based on industry, use case, or deal size

Don’t just notify reps — route leads to the right rep. Use logic based on vertical, ARR potential, and location.

Feedback loops for messaging and content

Let Product Marketing see which pain points resonate. Let Sales know which messages are converting. This is where demo data turns into revenue.

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